Creative Future 2014

     I was very lucky to attend this Creative future event. I saw a lots of great works and heard the work experience of different speakers. Their works had their own style and their experiences were different, but I had to say that, yes, those were really helpful for me! 
Introduction 
   The first talk was interesting and gave me lots of information of creative industries, such as the creative economy has about 2.55 million jobs. The creative and cultural economy is talked about as an important and growing part of the global economy. The term refers to the socio-economic potential of activities that trade with creativity, knowledge and information. Governments and creative sectors across the world are increasingly recognizing its importance as a generator of jobs, wealth and cultural engagement. At the heart of the creative economy are the cultural and creative industries that lie at the crossroads of arts, culture, business and technology. The UK has the largest creative sector of the European Union. The UK’s definition of the creative industries - ‘those industries that are based on individual creativity, skill and talent with the potential to create wealth and jobs through developing intellectual property’ - includes thirteen sectors: advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software (ie. video games), music, the performing arts, publishing, software, and television and radio. The creative industries – ranging from advertising to architecture and fashion to film – constitute one of the fastest-growing sectors in the UK. The creative industries contribute 6% of GDP and employ over 2 million people. The sector is forecast to play a bigger role in coming years.From Grand Theft Auto to Moshi Monsters, the UK video games industry has enjoyed a string of recent successes. From Grand Theft Auto to Moshi Monsters, the UK video games industry has enjoyed a string of recent successes. Peter Curtis reportsThe UK has a history of producing high-quality video games since the 1980s, as programming talent has emerged from the country’s cultural and creative strengths in fields from film and TV, fashion and music, to art and design. Research published by games industry trade association TIGA reveals that the sector contributed £947m to UK GDP in 2012, employing more than 9,000 people in games development and indirectly supporting almost 17,000 further jobs. Academy is a really important part in Chinese education. I was told that art works were not promising when I was a child, because my mother thought that drawing would cause one to lose courage and determination. It cause I always felt lost and hesitated about my major and my future. However, this talk helped me to define my intentions and desires and let me knew more about creative industries clearly.After the development of creative industries we were told we should do under 3 headings:Design
Solve a problem.
Focus on client needs.
Differentiate/alternate.
Collaborate and share ideas.
Don’t wear a straight jacket.
Perspiration
Trust your intuition, keep it fresh with information.
Never stop being a student.
Be open to new and different experiences.
Life experience is your biggest transferrable skill.
Learn how to play the game.
Inspiration
Tell us qualities we value and aspire to.
May be transient or permanent.
Sometimes shared, sometimes solitary.
Shouldn’t be neglected or rushed.

Indiscriminate, anything may make a connection.

    If we can do all of the things above, i'm sure good design will come our way. Believe in ourself is one of the most important tips for beginners and even professionals. Take critical criticism as positively as possible and don't allow negative words lower our opinion of ourself and your abilities. Learning is a never ending process. Especially when we are new comer, one thing we need to know is that we should start learning but never stop learning when if we master the designing skills. 

    Many times while handling a project a block comes and i fail to get the solution and it makes one extremely furious especially when there is a time crunch. I read a article which gives some ideas to solve this problem. Rather than waiting for some miracle to happen so that some innovative idea pops up in my mind why not make some efforts that will help me to be more creative and combat designer’s block?

Staying positive is the key

Get inspiration from other designers

Try new ways of doing things.

Don't be over self-conscious.

Don't put too much pressure on yourself.

Network with designers.

Don't be over confident.

Read Design-Related Blogs.

Join a design community.

To sum up, I felt this talk was informative, it gave me lots of ideas and let me realize the importance of designers. 

    What is art? - Barry Purves

With Tchaikovsky, so much of the music of his operas and ballets is about change, liberation and escape from restrictive convention and conduct. This is particularly true in ‘Swan Lake’ where the swans represent an alternative to the court. With Tchaikovsky being a gay man, seeking escape from the restrictions of Moscow society, it is not hard to see the parallels. - Barry Purves.

What impresses me most about this talk was his word – No matter what tools you use over the time the hand will always be the best tool. I watched Disney movie when I was a child, I though all skills of what they used were computer technology. After this talk I knew some animations were made of puppets and how hard to make a stop-motion animation. Before this talk, I prefer to made models and didn't like to make stories for those models because I wanted to be a modeler. This talk got me thinking: Purvers could solve the problems of making stop-motion animations, why can't me solve the problems of making short movie with more convenient technology? Yes, hand was the best tool for everyone, but computer technology could help us to save more time. Then with the developing technology, I though more kinds of skills were helpful for me.

A 3D career in AR – Matt DewdneyAugmented 

This talk is really a new concept for most people. On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Matt Dewdney has worked for two different companies that use AR, Aurasma and Zappar, and he paid his attention to recommend the products of Zappar. He showed us how to use iPhone to scan zap codes and then the pictures would like games or animations showing on your iPhone. Zappar has used on T-shits, caps, what anything with zap code you see. I thought it has a bit like Sony’s Wonderbook, they also took stereo images from something into life. I thought the point what Zappar better than Wonderbook is that people don’t have to buy the equipment and just use their own phone and download an app. Also the playing methods of Zappar were more than Wonderbook. Unfortunately, I thought it was so tire that people should keep hold it to watch, if AR can be used into classes might be better.It also let me remind of the recent billboards of bus shelters in London, I thought they might use AR technology. In fact, it was just that there was a camera in a small part of billboard and it would play some videos at some regular interval. Whatever, it was still awesome.The really important point he gave me was to hassle the companies and make sure they know who you are and if you don’t get it first time then try and try again. And another point was to learn more relative skills. If you could show more skills you have when you come to apply, companies might like one of them and you will have more opportunities. If applying for games show some animations, not just characters. His experiences were really useful for my future work.

PORTFOLIO--WENQI ZHANG

These are the Text Image Meaning project. 

This is the design for society, "The richest 20% have 82.7% of the world income."

These are the fonts I designed and the colors I chose about the Ted Baker brand design project.

The web page shown in the different devices.

The posters.

These are an iPhone APP UI design.

Creative Future

It was very helpful for me to this brief for creative futures, I heard wonderful talks and saw a lot of brilliant works from students and professionals. I saw a lot at the Creative Futures Week and I did learn a lot from it although I couldn’t understand all the details of those talks because English is not my first language.

I’ll begin with “Motivating yourself to get what you really want” from Denise Chilton as that is the most impressive for me, although she didn’t teach me any skill of game design. An effective persuasive speech includes a summary of the evidence presented. She gave us lots of data from her research, at the same time, she gave each of us a questionnaire. Everyone there thought of how satisfy of their lives, what they really need and what they need most at the time. Also she ask some questions and some of the answers she got were quite fun. I should say the atmosphere there was celebratory and I felt happy when I heard it. 

Although everyone could answer the questions as what motivates you, but I realized it was a problem when she want to get personal goals from audiences and there were few answers. A clear goal could help people works twice as fast and with half the fatigue, but there were few people have personal goal.

Back when I was a kid I wanted to be a animator and I drew on a wall of neighbour, then I wanted to be praised and signed my name, but what I got was just scold. After that I was barred to want to be a animator. Although I am doing this, I still believe drawing can motivate me more if my wish was been supported. I realized the importance of goals through this talk. Ensuring a clear goal is not enough, there will be varied things can stop you. Denise Chilton also told us methods to continue our efforts for our goals. The thing what I learned from this talk may be quite simple but it is really important for my work in the future, it is the most basic thing.

Design studio overview and Insight (Fashion)

                   

Having run a business for 20 years, Jane Davies has worked with many big names in Industry from showcasing alongside Burberry in Kuwait to delivering colour and style predictions to leading design organisations in Wales. The business has sold products globally and has experienced many highs but not without a few lows.
It was very helpful for me to this brief for creative futures, I heard wonderful talks and saw a lot of brilliant works from students and professionals. I saw a lot at the Creative Futures Week and I did learn a lot from it although I couldn’t understand all the details of those talks because English is not my first language.

Background Information on Speaker Designer with own label trading for 20 years, Jane is the Welsh designer who put the red dragon in the fashion limelight - by using the national flag in her outfits.

That was back in the late '90s and since then she has moved north from her native South Wales to Holywell, Flintshire, where she now runs a studio. In 2006 her career took another turn when she became a TV presenter for ITV Wales, hosting the programme Family Fashion.

The Dragon collection was developed in 1999 where at the time Wales was having its own Assembly and holding the Rugby World cup. The concept was created from a Welsh dragon dress made for my niece and the collection developed into a 10 pieces aimed at adults and children. Overnight orders rolled in and sold through websites, independents and department stores globally.

The visual idea caught the attention of the Worlds media and the collection was produced in National flags of the world. Many private orders came from Celebrities, Ambassadors, Media and Governments.

The collection was produced all in Wales which in turn helped the economy and small businesses.

The inspiration came from the colors of the peacock feather itself and the collection was created to showcase at the British Embassy Dubai.  From there the collection was taken as part of Best of British in Kuwait a great achievement for a small company based in Wales.

Pieces of the collection were commissioned by the Chrysler Building New York and awarded ‘Top 10’ at Showcase Ireland.

Talk about peacock feather, in the traditional Chinese culture is the embodiment of beauty, a symbol of the kind, beautiful, elegant, good luck and love. Chinese senior officials of the Qing Dynasty(1636-1912) use the peacock feathers as hat ornaments, called HuaLing (花翎), with one eye, two eyes, three eyes. So-called "eye", refers to the peacock's tail tip color stripes.

Send the peacock's related works of art  is a wish that wish you promotion.

A long time ago, a Chinese ethnic minorities(傣), had already apply the peacock feathers on the adornment of the clothes, ornaments. There is a kind of folk dance in China named peacock dance.

It has great inspiration to me, peacock can be a wonderful element in my work.

Bauhaus School

Bauhaus, is known as 'the cradle of modern design' and made European modernism design movement to an unprecedented height, finally in the second world war development into a new design style, modern design, international socialist style. It was founded from 1919, and forcibly closed in 1933, has a profound influence in the history of modern design education system establishment and the development during 14 years.

In 1919, Bauhaus school established in Weimar is a design university with architecture primarily and including textile, ceramic, metal, glass, printing, stage art and murals many other professional design. Its purpose is to create an artistic and technical standards in the education environment, and develop the suitable for mechanical age ideal modern design talent, create a new kind of design education mode.

In 1925, Bauhaus moved, started its new mature development period. In the local government's support, Walter Gropius(the first president of Bauhaus) designed  a multi-functional, comprehensive completion of the new school. In the design, Gropius using a very simple form and modern materials, processing method, highly stressed functionalization principle, the whole building without any decoration. It become the 1920 s best masterpiece in modernistic design, modern architectural history has a milestone in the twentieth century,  has produced profound influence in modern architectural design.

 The Bauhaus' teachers and students do a large number of design product in the teaching and learning process, many design with its typical modernist features lead the design area, it make the Bauhaus become the international center in modern design.

Although the history of Bauhaus only had 14 years, but it has an indelible contribution in modernism movement's  development, the establishment of the modernist design features and modern socialist education system , it is an important milestone in modernistic design, it has enormous and far-reaching influence.

Constructivism.

What i am learnt from itself is like lead people to found the emphasis (focal point.)
the way to achieve it is just accept point line,and range this components to balance the structure of it picture self. like proportions scales comparisons and construct.
question is how to use it and make the idea affections.

Constructivism has a very big breakthrough in art, perfect and create a more modern design theory and forms, its "form far away from the concrete, pay attention to create pure forms of visual picture" of the whole new concept of modeling, injected fresh blood into graphic design.

In a word, construction is a subject of visual language, is a design language which have all kinds of similarity of all kinds of design, because in many design field is inseparable from the modeling, scale, space, color, texture, factors such as dimension sense. The design of material, modeling, color need to use aesthetic vision to combination, so, consisting of the visual language, way of thinking, form exploration,  have a lot of inspiration to the world art and graphic design concept.

The suprematism

Suprematism, like it self it is a kind of using the abstract geometric drawing art sport.
for me . the important things they suggesting me is like semiotics isolated the images, groupe with totally different things. we can put it in the architecture,also graphic picture design, and products design as well.

In 1913, Malevich's  cubism suddenly turned to a chart type image together, constitute half rebus, half poster type property. This picture "an Englishman in Moscow" is a typical example.

In this picture, the image with the logical way to coordinate, is a former dadaism idea. In this picture, there are Russian churches, sabre, candles, scissors, text, saws, fish and ladder, etc., completely according to the artist's feeling and exist in the picture disorderly. Their size is uneven and things is no cennection for associate factors.