Design studio overview and Insight (Fashion)

                   

Having run a business for 20 years, Jane Davies has worked with many big names in Industry from showcasing alongside Burberry in Kuwait to delivering colour and style predictions to leading design organisations in Wales. The business has sold products globally and has experienced many highs but not without a few lows.
It was very helpful for me to this brief for creative futures, I heard wonderful talks and saw a lot of brilliant works from students and professionals. I saw a lot at the Creative Futures Week and I did learn a lot from it although I couldn’t understand all the details of those talks because English is not my first language.

Background Information on Speaker Designer with own label trading for 20 years, Jane is the Welsh designer who put the red dragon in the fashion limelight - by using the national flag in her outfits.

That was back in the late '90s and since then she has moved north from her native South Wales to Holywell, Flintshire, where she now runs a studio. In 2006 her career took another turn when she became a TV presenter for ITV Wales, hosting the programme Family Fashion.

The Dragon collection was developed in 1999 where at the time Wales was having its own Assembly and holding the Rugby World cup. The concept was created from a Welsh dragon dress made for my niece and the collection developed into a 10 pieces aimed at adults and children. Overnight orders rolled in and sold through websites, independents and department stores globally.

The visual idea caught the attention of the Worlds media and the collection was produced in National flags of the world. Many private orders came from Celebrities, Ambassadors, Media and Governments.

The collection was produced all in Wales which in turn helped the economy and small businesses.

The inspiration came from the colors of the peacock feather itself and the collection was created to showcase at the British Embassy Dubai.  From there the collection was taken as part of Best of British in Kuwait a great achievement for a small company based in Wales.

Pieces of the collection were commissioned by the Chrysler Building New York and awarded ‘Top 10’ at Showcase Ireland.

Talk about peacock feather, in the traditional Chinese culture is the embodiment of beauty, a symbol of the kind, beautiful, elegant, good luck and love. Chinese senior officials of the Qing Dynasty(1636-1912) use the peacock feathers as hat ornaments, called HuaLing (花翎), with one eye, two eyes, three eyes. So-called "eye", refers to the peacock's tail tip color stripes.

Send the peacock's related works of art  is a wish that wish you promotion.

A long time ago, a Chinese ethnic minorities(傣), had already apply the peacock feathers on the adornment of the clothes, ornaments. There is a kind of folk dance in China named peacock dance.

It has great inspiration to me, peacock can be a wonderful element in my work.